CarGurus expands Canadian market presence through new AMVOQ partnership


CarGurus has confirmed a new partnership with one of Quebec's largest used-car dealer organizations to provide access to its customer acquisition channel for third-party listings.

The company recently announced that more than 1,300 members of The Used Car Dealers Association of Quebec, known as AMVOQ (Association des Marchands de Vehicules D'occasion du Quebec), can now activate their inventory and interact with the popular online marketplace’s consumer audience.

Via the technology and data analytics leveraged by the company, CarGururs said AMVOQ members can increase their lead volume utilizing connections made with the platform’s visitors.

“Dealers rely on CarGurus as a technology-driven resource to connect with highly qualified, ready-to-buy car shoppers,” CarGurus vice president of international business development Diego Sanson said in a news release. “By forming this relationship with AMVOQ, we hope to reach and educate more dealers on the advantages of CarGurus’ market-leading technology and ultimately, help them sell more cars.”

Along with the digital products created to help dealers reach more consumers, CarGurus delivers a car shopping process designed to help shoppers easily search local listings and connect with dealers.

“AMVOQ is particularly proud of this collaboration with CarGurus. This arrangement will allow our members to have privileged access to an online advertising platform that is becoming increasingly important in our market,” said Steeve De Marchi, executive director at AMVOQ. “Our partnership with CarGurus is part of a data enhancement strategy to allow AMVOQ members to have an increased digital presence and improve their competitiveness.”

As a component of the partnership, CarGurus explained that it will also help the organization educate its members about the value of following a digital marketing strategy focused on advanced technology.

Additionally, AMVOQ dealers will have access to CarGurus representatives at the AMVOQ Annual Conference, according to the company.

New RSR Digital division launches dealer site shopping tool powered by PERQ

BURLINGTON, Ontario - 

RSR Digital, a sister company to RSR Global, has a new business division named Online Guided Intelligence (OGI) that has introduced a new online guided shopping solution powered by software provider PERQ.

The company announced  this month that the mission of the OGI division is to provide Canadian automotive dealers with online technology solutions. 

Early this summer, RSR Digital said, it will introduce a second dealer technology offering that can locate car shoppers in real-time, and more information will be announced in a few months.

RSR Digital said that it spent two years sourcing vendors in conjunction with leveraging its network of more than 1,700 dealer partners to create new online marketing, research and buying solutions.

“We’ve been listening to dealers over the past number of years and understand their pain points in their endeavor to market online,” RSR Digital president and chief executive officer Karey Davidson explained in a news release. “What’s equally important is that we are keenly aware of consumer trends.  We sourced the best of the best tech partners to supply solutions that car buyers want to use and that they can trust, which will ultimately help generate more sales for our clients.”

The new tool for guided shopping is a connected suite of solutions designed to be added to an existing dealer website so that online visitors can use it to research and shop vehicles, according to RSR Digital.

The company said that the launch of its new online guided shopping solution serves the new OGI division’s mission to offer platforms that can build consumers' trust for dealers.

“This solution is built with the customer in mind first, and the dealer lead second, in order to foster trust and loyalty,” said Jenny Vance, PERQ executive vice president of sales. “We do not put lead traps in front of them. By doing so, consumers do more and share more, which helps dealers win business.”

The shopping solution can create a tailored shopping experience by providing car shoppers helpful and easy to use tools that are intuitive and designed to keep traffic on dealer sites longer.

RSR Digital said that a recent test pilot of the new shopping solution with Harris Mazda in Nanaimo, British Columbia showed impressive results.

“Other dealers are intrigued.  We get calls from dealers all across Canada wanting to know how we’re doing what we do,” Harris Mazda general manager Doug Culham said. “It’s all about being flexible, he adds, because car shoppers are put off when the sales process doesn’t go the way they want.”

Cox Automotive Canada now offers advertising solution

MISSISSAUGA, Ontario -'s advertising solution is now available through Cox Automotive Canada.

The company announced earlier this week that Cox Automotive Canada can launch the full capability of the integrated platform across the Canadian market.

Through the digital advertising solution, dealers can track and monitor ROI in real-time to automatically connect their vehicles with the most likely buyers.

“We are very excited to offer our Advertising solution to Canadian dealers through Cox Automotive Canada,” company president Maria Soklis said in a news release. “Localizing our product offering will allow us to continue to enhance the product in a way that best makes sense for our clients.”

In addition to on-demand reporting, the platform is designed to provide dealers with aligned campaigns that include the expanded text ads, mobile call extensions, and price extensions for paid search as well as Facebook.’s full suite of digital marketing offerings leverages Cox Automotive data which touches 75-percent of all vehicle transactions in North America, according to the company.

Search Optics announces plans to deliver digital marketing across Hyundai Auto Canada dealerships nationwide


Search Optics will implement a fully-integrated digital marketing strategy across all of Hyundai’s dealerships within the Canadian market.

The company announced Tuesday that it has newly partnered with Hyundai Auto Canada Corp. and Innocean Worldwide Canada to provide a single-source digital marketing solution that can deliver brand consistency across corporate, Dealer Advertising Associations (DAA) and dealership communications.

This partnership follows a recent and successful collaboration between three companies to launch a high-impact digital marketing program in the Brazilian market.

“It’s a privilege and honor to partner with Innocean and Hyundai Auto Canada to achieve a level of digital marketing integration that the automotive industry has never seen before,” Search Optics chief executive officer David Ponn said in a news release. “Through transparency, trust and shared audience insights, we’re breaking down the barriers that traditionally prevent OEMs from engaging with their dealers to build effective brand consistency in the market.”

Search Optics said that this is the first time, Hyundai Auto Canada dealership marketing efforts will be fully aligned with brand and DAA initiatives.

“We’re excited to leverage Search Optics’ proven track record to implement a program that strategically supports our business goals,” explained Lawrence Hamilton, director of marketing at Hyundai Auto Canada. “This synergistic effort impacts all of our dealers across the country in terms of revenue and marketing ROI, and has already generated impressive results.”

Hyundai dealerships first launched Search Optics’ digital marketing program during a three-month pilot program last year.

In addition to a 69-percent increase in website conversions and an 87-percent jump in appointment requests, Search Optics said a major dealership group achieved a 50-percent boost in web traffic, as well as a 14-percent sales increase.

Currently, an Australian market pilot program, similar to the Canadian one, is in the planning phase.

“We’re proud to engage in this innovative, results-driven partnership with Search Optics and Hyundai Auto Canada,” added Caroline Canlas, senior director at Biddable Media, Innocean Worldwide Canada. “By uniting all Canadian Hyundai dealerships under the same integrated digital marketing strategy as Corporate and DAA, we’ll be able to amplify our marketing messages, increase the value of our digital media investments, and share powerful audience data insights to better understand the customer journey.”

Convertus partners with TRADER Corp.


One of the many expert speakers who shared valuable information to dealers and other attendees during this year’s AuSM Canada Conference made a major announcement on Wednesday.

According to a letter posted on the company’s website, Convertus co-founder and managing partner Kevin Gordon announced that the company has officially partnered with the TRADER Corp. “with the aim of creating the ultimate digital solutions within the Canadian automotive industry.”

Gordon indicated that Convertus will operate as a separate entity from TRADER, but will now have access to capital that will enable the company to innovate and grow at a faster rate than ever before.

“In less than five years, Convertus has grown from a lean start-up of two young (and devilishly handsome) co-founders operating out of a single bedroom in a downtown Vancouver apartment, to a team of over 65 strong,” Gordon wrote . “We stayed the course and defied the odds, becoming one of the fastest-growing and most disruptive companies in the industry.

"Both Nicholas (Williams) and myself will be staying with the company as managing partners, continuing to steer the ship from our Vancouver office alongside our amazing team,” Gordon continued. “We will continue to offer premium digital solutions and industry-leading support, as we have since our humble beginnings. All of the key elements which have led dealers to work with Convertus (and which made our company awesome in general) will remain intact.”

Gordon reflected back on why he and Williams started Convertus.

“We first created this company with a single goal in mind: to build best-in-class marketing and technology offerings, helping move the Canadian automotive industry forward in the process,” Gordon said. “Our vision was clear, our efforts relentless, and in many ways, we feel that we have been successful in accomplishing our objective.

“Continuing on with our rocket ship-momentum, Convertus is now entering a new chapter, with an incredible opportunity to further impact our industry in ways that would have been otherwise impossible,” he continued. “The combination of Convertus and Trader will benefit the client bases of both companies, in addition to the vast-majority of car shoppers across the country.

Gordon closed his update by giving a special mention to the firms that have helped Convertus grow.

“On behalf of the entire team at Convertus, it is with the most genuine sincerity and humble gratitude that we want to thank you, our loyal clients, for placing your trust in us,” Gordon wrote. “Everything we have been able to accomplish is a result of your believing in us, and your willingness to take a chance on Convertus, and for that, we are eternally grateful.

“Let’s continue to change the game together. The best is yet to come,” he concluded.

LGM Financial, Carfinco partner to provide dealers non-prime lending solution


LGM Financial Services has partnered with Carfinco Financial Group to step into the non-prime financing market, the companies announced Monday.

LGM will expand the F&I services its offers auto dealers by supporting a non-prime lending solution through Carfinco.

Carfinco specializes in non-prime financing and provides financing options that work to enable dealers to offer credit solutions to consumers with a wide range of credit profiles.

“LGM identified a need among dealers for a viable financing option to provide to customers who may not qualify for various financing programs,” LGM corporate development president Jeff Fallowfield said in a news release. “We’re thrilled to be working closely with Carfinco on yet another value-add service we provide to our dealer clients.”

In collaboration, LGM’s nationwide network of dealer development managers will provide sales support for the non-prime lending solution, while Carfinco administers and manages the program.

“We are very pleased to be able to partner with such a well-respected provider in the industry whose commitment to service and dealer value match our own,” said Galen Gower, Carfinco business development vice president. “The relationship will allow Carfinco to reach a broader range of dealers and increase both those dealer’s revenue and the options available in the dealership to turn more applications into customers.”

Gower will be among the panelists for an at the later this month in Toronto. 

Otolane partners with Autonum Capital and KM Plus


Along with a relationship with Autonum Capital, Otolane announced that it has partnered with KM Plus to provide additional protection for buyers and sellers online with the release of TotalCare, a new 30-day wholesale protection plan that will cover up to $1,000 in repairs for undisclosed issues.

At a cost of $29, any vehicle purchased through Otolane can be backed by the 30-day mechanical warranty that covers a vehicle’s engine, transmission, driveline, steering, cooling and electronic components.

“Sellers can’t be made to inspect vehicles to the point of putting them on a lift, it just doesn’t make sense in wholesale,” Otolane vice-president of operations David Abitbol said in a news release. “While we expect our sellers to hold a high standard of transparency, we felt compelled to provide an alternate compensation mechanism to bring more balance to challenging transactions.

“Sellers will maintain the same level of responsibility and accountability for their trades, but TotalCare can now be leveraged to keep deals together," he added.

The company said that TotalCare will integrate access to competitive consumer extended warranties, customized protection plans and an online portal for managing all extended warranty contracts.

Additionally, along with insuring wholesale trades, the company said that it also has plans to offer all KM Plus warranty products to its members to bring provide additional value to its growing member-base.

KM Plus offers end-to-end consumer protection plans across Canada that are easily transferable and can be sold along with the vehicle, the company said.

“KM Plus has been known to offer warranty packages that often meet or exceed manufacturer warranties at competitive prices,” said Jean Duplessis, president of KM Plus. “Otolane customers will soon enjoy an easier access to our coverage packages through a single wholesale automotive portal.”

With more than 12 years of experience in specialized auto finance, Autonum Capital supports Canadian dealers by offering a complete loan solution to F&I departments. Autonum boasts a high credit approval rating, unique turn-key services and an intensive F&I training program.

Most notably, the company’s services are available through Dealertrack, one of Canada’s leading dealership management systems.  

“I am delighted with these partnerships and the growth they will generate," said Claude Joyal, president of Autonum Capital. "The digital auction market is booming and Otolane has the technological expertise to take the lead.” 

Reynolds and Motoinsight partner to help dealers access financing data


Canadian dealers now have another way of verifying incentive levels and other financing data associated with a vehicle a potential buyer is considering.

This week, Reynolds and Reynolds Canada and Motoinsight announced an agreement that will enable dealers that use the Reynolds ERA-IGNITE dealership management system (DMS) to seamlessly access Motoinsight’s automotive data for customer incentives in the Canadian marketplace.

Executives highlighted the Motoinsight data will help ensure that dealers operating on ERA-IGNITE will have timely access to the latest information for vehicle residual values, standard financing rates and vehicle incentives when working with a customer on a vehicle purchase or lease agreement.

Reynolds is a leading provider of automobile dealership software, services and forms. Motoinsight is one of the Canadian market leader for automotive data, technology and digital retailing solutions.

“We are truly excited about the relationship and the opportunity to work with Reynolds,” Motoinsight president Radek Garbowski said.

“Canadian retail automotive lending programs can often be difficult to decipher. We understand how important it is that dealers have timely access to accurate and easy-to-understand incentive data when working a deal,” Garbowski continued.

The companies went on to mention that Motoinsight’s finance company-based, market data combined with the strength of Reynolds’ ERA-IGNITE DMS platform can help dealers to structure a deal for a consumer quickly, precisely, and with confidence.

“Motoinsight is a leader in the industry and a company with deep experience in this market,” said Bob Schaefer, vice president of OEM relations and data services at Reynolds.

“Adding reliable access to this data is one more step for Reynolds in helping automotive retailers improve how their businesses operate and how they deliver a rewarding retail experience to their customers, Schaefer went on to say.

5 benefits of Otolane partnership with NextGear Capital


Canadian wholesalers now have another financial tool available to help stores get the inventory they need.

As part of its efforts to drive innovation in the remarketing industry, Otolane — a growing dealer-to-dealer digital marketplace — announced this week that it has signed a partnership agreement with NextGear Capital to offer more buying power to its members through a seamless buying experience.

Executives highlighted the “Pay with NextGear” feature is available immediately linking available credit through Otolane.

“Streamlining our services in a way which unifies every step of the digital wholesale transactional process is one of the many ways we can provide more value to our expanding customer base” said David Abitbol, vice president of operations of Otolane.

“Our members will now be able to perform worry-free floor plan financing through NextGear within our digital automotive ecosystem more efficiently,” Abitbol continued.

Abitbol went on to mention this solution is brought to light with wholesalers in mind, thinking it would create more time to focus on the next deal the security brought through this venture will also eradicate the need for personal and commercial financing or funding for any transaction.

This payment integration will offer the following benefits to both buyers and sellers:

• Ease of use to purchase and finance inventory

• Safe and secure online funding for clients through NextGear Capital

• Additional liquidity and buying power for clients

• Faster online credit approvals with quicker speed to market

• Custom tailored finance solutions designed for both franchise and independent dealers, wholesalers and exporters

“Now clients will be able to view, bid and purchase car inventory via Otolane and seamlessly fund these purchases on their NextGear credit accounts in a manner that is both convenient and secure.” said Jerome Dwight, who is NextGear Capital’s national vice president for Canada.

For more information about Otolane, call (888) 985-0201.

NextGear Capital rolls out funding portal through 3 digital auction partners


While pinpointing six potential benefits, NextGear Capital on Thursday launched a multi-channel funding portal to offer customers its custom point-of-sale inventory financing solutions.

Cox Automotive Canada’s financial services brand highlighted this portal will be available through NextGear Capital’s digital auction partners, including EBlock, TradeHelper and Otolane.

“Bringing together these three leading online auctions on a single funding portal is an industry-first in terms of offering our clients best in class mobile and digital technologies to aid in the vehicle purchasing process,” said Jerome Dwight, national vice president for Canada at NextGear Capital.

 “Now clients will be able to view, bid and purchase vehicle inventory on any of these leading online auctions and seamlessly fund these purchases on their NextGear Capital credit accounts in a manner that is both convenient and secure,” Dwight continued.

Noting that many online wholesale purchasers in Canada cannot efficiently fund their transactions with a single integrated credit provider, NextGear Capital and its digital auction partners are working together to enable their clients to fully finance their vehicles instantly across multiple channels.  

In addition to being a destination for current NextGear Capital clients, the company added that digital auction partner clients will benefit in many ways, including:

—Ease of use to purchase and finance inventory from leading digital auction providers in Canada

—Safe and secure online funding for clients through NextGear Capital

—Additional liquidity and buying power for clients

—Greater access to a larger array of digital auction partner inventory

—Faster online credit approvals with quicker speed to market

—Custom tailored finance solutions designed for both franchise and independent dealers, wholesalers and exporters

For more information about how NextGear Capital in Canada, call (877) 864-9291.