AuSM Canada Staff

Along with keeping their cars performing well, most Canadian car owners are looking to ensure their cars last a long time, as well, according to a recent survey. A CarGurus survey released Wednesday shows what Canadians prioritize most when it comes to vehicle upkeep. It seems most Canadians don’t even... Read More

AuSM Canada Staff's advertising solution is now available through Cox Automotive Canada. The company announced earlier this week that Cox Automotive Canada can launch the full capability of the integrated platform across the Canadian market. Through the digital advertising solution, dealers can track and... Read More

AuSM Canada Staff

If you missed out on the AuSM Canada Conference or Women & Automotive Canadian Leadership Forum events this spring (or just want to re-live the excitement), here are three episodes of the AuSM Podcasts recorded at those events to get you up to speed. First, TradeRev co-founder James Tani... Read More

AuSM Canada Staff

Dealers looking to drive performance and optimize their automotive advertising efforts across Canada can now take advantage of in-market car shopper data and behavior insights from in a new way. TRADER Corp. announced Monday the national launch of TRFFK powered by, following a... Read More

Joe Overby, Senior Editor

The term “missed connection” is often associated with airport hassles and personal ads in the newspaper (well, maybe on smartphone apps, these days). But it may also apply to squandered opportunities for dealers to reach car shoppers. And a new report from Kijiji released Thursday suggests there are... Read More

PODCAST: Why consumers leave dealer lots

AuSM Staff

Why do consumers sometimes leave dealership lots without buying a vehicle? Why do some customers just show up unexpectedly and buy a car?  Drew Harden, the manager of research and insights at CARPROOF, is our guest this week and answers those questions and more.  During this show recorded at... Read More

AuSM Canada Staff

Search Optics will implement a fully-integrated digital marketing strategy across all of Hyundai’s dealerships within the Canadian market. The company announced Tuesday that it has newly partnered with Hyundai Auto Canada Corp. and Innocean Worldwide Canada to provide a single-source digital marketing solution... Read More

AuSM Canada Staff

Consumers who visit will be able to chat directly with salespeople at any of the over 90 Subaru dealers across Canada through a new digital platform. Subaru Canada announced Tuesday that it will launch the DMT Group's DIGITAL! Interview platform to provide consumers an easy way to... Read More

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