Building a Social Media Strategy

AuSM Canada Staff

Social media: how important is it really? AuSM Canada chatted with Roger Dunbar, vice president of marketing at TRADER Corp., to get the skinny. You might be surprised at some of his responses, which include contending that social media should not be at the forefront of dealership marketing efforts. Dunbar also... Read More

AuSM Canada Staff

RouteOne Canada announced recently it has completed integration with CU Dealer Finance Corp. — a Saskatchewan-based network of Credit Unions touting a large dealer network across the area. What does this mean for dealer customers? Now, CU Dealer Finance Corp. dealers will be able to send credit applications... Read More

Sarah Rubenoff, AuSM Canada Editor

Andrew Lennox — general manager of Pfaff Volkswagen in Newmarket, Ontario — is already a familiar name with readers as he was featured in the January/ February issue of the AuSM Canada Digital Magazine. Now, Lennox is back as the 2014 AuSM Canada Dealer of the Year. Chosen by Auto... Read More

2014 ARC Conference In The Bag

Sarah Rubenoff, AuSM Canada Editor

The 2014 AuSM Canada conference wrapped up on Tuesday evening after two days of networking, innovative workshops, panels and more. With over 600 attendees — more than 40 percent of whom were dealers — the opportunities to make lasting and beneficial business relationships were abundant. On top... Read More

Sarah Rubenoff, AuSM Canada Editor

As we wrap up the first quarter of the new year, ALG Canada’s latest Industry Update outlined the factors that will contribute to easing used vehicle prices among 5- to 7-year-old vehicles in the next few years. Used-vehicle sales peaked at 3 million in 2011, and as supply tightened, pre-owned prices have been on... Read More

AuSM Canada Honors Industry Leaders

Sarah Rubenoff, AuSM Canada Editor

During awards ceremonies today at the 2014 AuSM Canada conference held at the Westin Harbour Castle Hotel, this year's Dealer of the Year and Remarketer of the Year were announced. The 2014 AuSM Canada Conference, presented by CarProof, offers attendees the opportunity to honor outstanding... Read More

Wholesale Prices Spike as Spring Approaches

Sarah Rubenoff, AuSM Canada Editor

Though many are predicting supply to loosen a bit this year, causing used prices to slide, pre-owned prices aren’t quite there yet as seasonality comes into play. Used values are still pushing up as spring approaches, and the ADESA Canada Used Vehicle Price Index, powered by ALG, rose by 0.4 percent in... Read More

Sarah Rubenoff, AuSM Canada Editor

Prime Minister Stephen Harper’s announcement regarding a free-trade agreement between South Korea and Canada garnered a bit of a mixed review from the automotive industry and unions. Unifor, one of Canada’s largest unions in the private sector, even went so far as to say the Canadian auto industry is... Read More

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