VW Revamps Leadership of Government Relations, Communications

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HERNDON, Va. — Volkswagen Group of America altered its management team regarding government relations and communications.

Promoted into the position of vice president, industry and government relations is Anna-Maria Schneider, an executive with more than 20 years of automotive experience.

Schneider previously served as director of industry and government relations at VW. She also has been in similar roles with two other automakers, Toyota Motor North America and Mitsubishi Motors. Her other industry post was as director for intergovernmental affairs at Global USA.

"With just more than a year with the Volkswagen Group, Anna Schneider has grown relationships with elected officials and effectively communicated the group's sustainable mobility strategy with key constituencies on Capitol Hill and within the administration," explained Stefan Jacoby, president and chief executive officer of Volkswagen Group of America

The automaker also revealed that Jill Bratina has accepted the position of vice president Volkswagen Group corporate communications and Volkswagen brand communications.

In this new dual role, the nameplate indicated that Bratina will be responsible for strategically integrating group and brand communications. She will be instructed to leverage Volkswagen's investments in the U.S. market and continue to build the OEM's reputation for innovation and sustainability, and increase familiarity and consideration for the brand.

Meanwhile, Steve Keyes will continue in his role as director for Volkswagen press and public relations, reporting to Bratina.

"2010 begins a critical new decade for Volkswagen in the U.S. and Jill's new position underscores our desire to aggressively communicate our growth strategy and the company mission, management vision and corporate values," Jacoby indicated.

Previously, Bratina had been director of corporate communications. Her other professional stops include as director of corporate communications for former Florida Gov. Jeb Bush and as director of public affairs for Bridgestone/Firestone during the company's tire recall.

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