SAN ANTONIO — USAA recently announced that it has enhanced its online car-buying service program by adding new-car pricing reports from TrueCar.com.
Basically, this will provide shoppers with actual transaction prices for specific vehicles in their area, when that data is available.
"At USAA, we're committed to demystifying the car-buying process to make it easier for members to purchase a car," explained David Bohne, president of USAA Federal Savings Bank.
"We believe providing objective information, like that offered by TrueCar, is essential to achieving that goal," he continued. "By adding TrueCar's market-specific price comparative data to our site, we give members the tools they need to get a great deal."
Basically, the data in the TrueCar Price Report provides is generated by processing thousands of sales transactions on a daily basis.
The report then shows graphs that highlight the specific scope of transaction prices for the exact vehicle in the particular market.
Also, the report generates TrueCost, which is a calculation of the dealer cost structure of a vehicle.
"Knowing whether or not you are getting a great deal is at the core of car buyer frustration," explained Scott Painter, TrueCar's chief executive officer. "Providing price confidence by knowing what others paid cost structure and all available incentives gives buyers peace of mind."