Visnic Added to's Full-Time Staff

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SANTA MONICA, Calif. — officials said Monday that Bill Visnic, who has been a senior contributing editor for the AutoObserver publication the past two years, has become full-time senior editor for

In his new role, he will report to Michelle Krebs, who is the senior analyst and editor-at-large for

He has been a freelance contributor to since 2007 and now will take on an expanded role where he will offer expert analysis of business and technological developments.

"Bill is a rare talent. He is an automotive enthusiast with a deep knowledge of the vehicle mechanics and also has a keen eye for the bigger business picture of the auto industry," Krebs shared.

"Bill has shared his knowledge and insight as a senior contributing editor for AutoObserver for the past two years," she continued. "We look forward to even more as he joins full-time."

Visnic's 16 years of auto journalism experience includes time as senior technical editor at Ward's Automotive Group and associate editor at Car & Driver.

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