Stop valuing quantity over quality when you’re purchasing marketing services. Stop purchasing packages because they're cheap and not because they're effective.
On this week's Think Tank Tuesday, Paul Potratz, chief operating officer of Potratz Advertising, explains a “sickness” he coins “marketing hoarding” and offers his prescription. During the video he made the connection to the television show “Hoarders: Buried Alive.”
“People value themselves in the stuff that they have, but the stuff they were collecting were worthless,” he said.
And the same goes for marketing.
“Are you a marketing hoarder?” asks Potratz.
In other words, are you quick to sign on to the next best radio, TV or digital marketing deal, before weighing the pros and cons?
If you are buying “get-rich-quick” advertising deals, Potratz says it may be time to reconsider.
“If it’s too good to be true, you might want to question that ad deal,” he said. “More is not better … It’s about quality, not quantity.”
to see the latest “Think Tank Tuesday” video from Potratz Advertising.