Westlake Financial Services has teamed up with Ally Financial to include its cars on Ally's SmartAuction online auction platform.
The Westlake vehicles, which include a variety of brands, have been available to dealers registered on SmartAuction since May 1.
"We are excited to team with Westlake, a growing national leader in the automotive industry, to be part of its remarketing strategy," Steve Kapusta, vice president, specialized asset management for Ally said in a news release. "We look forward to putting the value of SmartAuction and our digital remarketing support to work for Westlake by providing greater reach and convenience for their vehicles in the wholesale marketplace."
Ian Anderson, group president of Westlake Holdings, added: "This relationship with Ally Financial will provide a new digital access point to buyers as we see the remarketing industry become more visible online via auto auctions.Our commitment is to continue to enhance our operational efficiency while connecting with our customers' vehicle buying experience."
SmartAuction offers eligible dealers access to an inventory of over 25,000 vehicles daily.
Purchases made through the SmartAuction platform are backed by a comprehensive arbitration policy, according to Ally.