Nissan’s captive joins AutoGravity

2016 Nissan Altima (Photo courtesy of automaker)

Add another foreign OEM’s captive to the list of finance companies now available through AutoGravity.

Nissan Motor Acceptance Corp. (NMAC) announced on Tuesday it is joining AutoGravity to help consumers looking to acquire Nissan with personalized retail and lease preapproval offers through digital credit shopping on their smartphones.

Through this collaboration, OEM officials indicated consumers will be able to select any Nissan vehicle and see finance offers from NMAC within minutes on their mobile device.

NMAC financing options are currently available on the AutoGravity app in California and will be available nationwide in mid-2018, according to a news release.

“NMAC wants to provide consumers the most seamless automotive financing process possible,” NMAC president Kevin Cullum said. “We use smartphones to manage many aspects of our lives, so it’s only natural for digital to be the next evolution in automotive financing.

“With our participation on the AutoGravity app, we are able to utilize this cutting-edge technology to connect with digital-savvy consumers and provide them with NMAC loan and lease preapproval options,” Cullum continued.

AutoGravity highlighted another milestone just last week.

The FinTech platform that leverages mobile technology to allow consumers to apply for financing said it surpassed $2 billion requested financing in 2017.

AutoGravity has built partnerships with many of the largest banks and financial institutions in the world, including key captives such as Mercedes-Benz Financial Services, Audi Financial Services, Volkswagen Credit and Hyundai Capital America.

And now Nissan’s captive is in the fold, too.

“Our collaboration with Nissan is another great example of how AutoGravity is bringing technology to the forefront of the car-shopping experience,” said Andy Hinrichs, founder and chief executive of AutoGravity.

“As the ‘digital glue’ that brings buyers, dealers and finance providers together through one convenient smartphone app, AutoGravity is enhancing the way consumers find and finance a vehicle — right from the palm of their hands,” Hinrichs added.

Based in Irvine, Calif., AutoGravity is using proprietary technology to revolutionize the car financing process by connecting consumers, finance companies and dealers through a modern digital marketplace. AutoGravity partners with leading providers to offer consumers convenience, transparency and choice, sending ready-to-buy users to dealers across the country.

The AutoGravity app guides automotive shoppers through an intuitive four-step digital retail process:

1. Select any make and model of any new or used vehicle available in the United States.

2. Browse thousands of vehicles by trim, color, body type and other attributes. The platform shows the closest dealers and inventory based on vehicle preference and geo-location.

3. Search for financing with smartphone simplicity. Users can scan their driver’s license and connect to social media to quickly pre-fill the application.

4. Receive up to four personalized preapproval finance offers in minutes and complete the purchase or lease at the dealership selected by the consumer.

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