COMMENTARY: Baby You Can Drive My Car

Jim Fosina, Fosina Marketing Group

Maybe the Beatles were on to something back in 1965 when they released this single. If you look around the market these days; marketers have their heads down trying to figure out how to transform their business models to include some sort of subscription type offer and bring it to market. It’s really very... Read More

AuSM Staff

Subaru of America recently launched its 10th annual Share the Love event, which will benefit Make-A-Wish America for the seventh year. This month, through Jan. 2, Subaru will donate $250 for every new Subaru vehicle sold or leased to Make-A-Wish or one of three other participating national charities of the... Read More

AuSM Staff

Cars.com outlined for consumers some of the top car deals they can expect to find at their local dealerships. But it would also be prudent for dealers to take note of what specific vehicles shoppers have their eyes on this year as arguably one of the busiest holidays of the year for most dealerships... Read More

AuSM Staff

After narrowing down its list to a few dozen Best Buy Award contenders in 12 major vehicle categories, Kelley Blue Book announced Thursday that it has named the 2018 Honda Accord this year’s overall Best Buy Award winner. In addition to selling for far less than the average new car, the 2018 Honda Accord... Read More

AuSM Staff

Despite an array of online resources available to car shoppers today, interactions with dealership sales staff just before purchasing leads to high sales satisfaction, says J.D. Power.  As vehicle technology features become more advanced, shoppers largely depend on dealership experts to instruct them on how to use... Read More

AuSM Staff

As dealers across the country gear up for what is arguably one of the biggest car shopping holidays of the season, the team at Edmunds announced they anticipate near record deals on new cars this upcoming Black Friday. Edmunds experts shared they expect this year's post-Thanksgiving car shoppers to find some of... Read More

AuSM Staff

Hyundai Motor America announced it will host a giveaway of 2,000 frozen turkeys to families where the company is headquartered in Orange County, Calif., for Thanksgiving. In addition to the giveaway, Hyundai has also launched its annual food drive for can-goods. Its offices and Hyundai headquarters’ employees... Read More

AuSM Staff

Vincentric announced the lineup in its fifth annual Vincentric Best Certified Pre-Owned Value in America awards on Tuesday. Winning the brand awards this year were Ford, Lincoln, Toyota and Audi. Ford secured the most model-level awards, as well, recieving recognition in eight categories.  The Blue Oval... Read More

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