3 rental car companies, 1 automaker dominate customer loyalty rankings

WABAN, Mass. - 

ACE Rent A Car, Advantage Rent-A-Car, Mercedes-Benz and Fox Rent A Car are the top ranking retailers for customer loyalty, according to this year’s Temkin Loyalty Index, which examines the loyalty of 10,000 U.S. consumers to 329 companies across 20 different industries.

The three rental car companies and luxury automaker outpace retailers of all other industries for loyalty , including banks, fast food chains, grocery stores, insurance carriers, and TV and Internet service providers.

Temkin Group asked study participants how likely they are to exhibit five loyalty-related behaviors. The list of behaviors measured includes the following:

  1. Repurchasing from the company
  2. Recommending the company to others
  3. Forgiving the company if it makes a mistake
  4. Trusting the company
  5. Trying the company's new offerings

The study found that customers are most likely to recommend ACE Rent a Car, most likely to forgive both Advantage Rent-A-Car and ACE Rent A Car, and most likely to try a new offering from ACE Rent A Car and Advantage Rent-A-Car.

Additionally, each company is given a Temkin Loyalty Index (TLi) score to determine their ranking.

ACE Rent a Car recieved a 79 and Advantage Rent-A-Car came in with a 78. They were followed by both Mercedes-Benz and Fox Rent A Car with a score of 75.

Companies with the lowest index scores this year include TV/Internet providers Time Warner Cable, Comcast and Cox Communications. The retailers received scores of 36, 37 and 40, respectively.  

For additional information about index scores and this year’s full Temkin Loyalty Index report, .


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