AutoNation announced Monday that chief executive Mike Jackson recently joined Fort Lauderdale, Fla., Mayor John Seiler to unveil a giant pink ribbon statue on Fort Lauderdale Beach in recognition of Breast Cancer Awareness Month.
The 20-foot tall statue symbolizes the importance of raising awareness and funding for breast cancer.
It will be on display throughout the month of October, according to the company.
AutoNation has raised more than $11 million to fund cancer-related charities via its Drive Pink Initiative.
Jackson and Seiler first came together to paint a road pink for the inaugural launch of the initiative in 2015.
Last year, the company partnered with the Fort Lauderdale Fire Department to provide “Real Heroes Drive Pink’ Shirts” to all first responders.
Jackson, Seiler and Fort Lauderdale police and fire department personnel participate in a ribbon-cutting ceremony in front of the 20-foot statue. Photo courtesy of AutoNation.
In addition to mayor Seiler, AutoNation associates, along with personnel representing Fort Lauderdale's police and fire departments joined Jackson for the statue reveal.
According to the company, Forbes Magazine and Just Capital recently named AutoNation one of America’s top 100 Corporate Citizens because of its commitments to community health and fight against cancer.