Earlier this month, AutoNation announced a partnership with used-car subscription provider Fair to potentially provide the dealer group’s customers “an alternative to traditional ownership” and drive used-car velocity.
The partnership between AutoNation and Fair was set to roll out in California this month.
In a news release on the deal, AutoNation chairman and chief executive Mike Jackson said, “The innovation of Fair’s model is unique. We are excited about the potential of this partnership to give our customers an alternative to traditional ownership via Fair’s subscription model, which lets customers return their cars when desired.
“From a dealer's perspective this will help increase the velocity of the used-car business while also enhancing our access to new customer groups,” Jackson said.
Fair co-founder and chairman Georg Bauer — who worked with Jackson previously as CEO of Mercedes-Benz Credit Corp. when Jackson headed up Mercedes-Benz USA – said in the release: “We’re absolutely delighted to build this strategic partnership with AutoNation, the leading automotive retailer in the U.S., with an unwavering commitment to the used car sector and its customers.
“We're putting digital capabilities to work that allow customers to shop for vehicles and transact on them from the convenience of a smartphone,” Bauer said. “We’re focused on making getting a car as easy as streaming a movie.”