AutoNation has teamed up with Andretti Autosport's 2014 Indy 500 champion Ryan Hunter-Reay and Indy 500 rookie Jack Harvey for TV advertising campaigns that celebrate the company selling 11 million vehicles and raise cancer awareness.
This month, Hunter-Reay kicked off AutoNation's, "Race to 11 Million" major TV campaign along with the "#DRINKTHEMILK" challenge, which reinforces AutoNation's commitment to fighting cancer.
By supporting the company’s Drive Pink initiative, Harvey, who is scheduled to drive in his first Indy 500 on Sunday, will also join AutoNation in raising cancer awareness.
During the race, the rookie will drive the #50 AutoNation car, painted in bold pink and black colors, AutoNation said.
The company directed all charitable efforts towards cancer research, awareness and prevention after partnering with Hunter-Reay and Racing for Cancer four years ago, according to AutoNation.
“In conjunction with the company's Drive Pink Initiative, AutoNation has committed nearly $11 million towards cancer-related organizations in 18 markets coast to coast,” the retailer said in a news release.
Ryan Hunter-Reay, Andretti Autosport's 2014 Indy 500 Champion.
Additionally, Harvey will also participate in the company's summer-long national TV advertising campaign and sales event, "PAYCATION! Buy a new car or truck and make no payments for 90 days."
“AutoNation is committed to drive out cancer, create awareness and support critical research. AutoNation continues to be a proud supporter of the Breast Cancer Research Foundation and other cancer-related charities," the company added.