HGreg appoints 2 new execs

DORAL, Fla. - 

HGreg.com announced Monday that it has appointed Chase Sattler as vice president of operations and Soledad Gonzalo as the company’s new regional marketing director.

This follows news from last month that the company opened its third location, the new HGreg.com Broward store in West Park, Fla.

Along with the HGreg.com Broward dealership, the company operates another store in Doral, as well as a pre-owned dealership just for luxury vehicles — HGreg Lux.

“Chase and Soledad impressed us with market and industry experiences, but perhaps even more so with their engaging attitude, commitment to leadership and providing solutions to the end customer,” HGreg.com co-president, John Hairabedian said in a news release announcing the company’s new hires.

“We’re excited to have them on board and with us as we continue our quest to redefine the car buying experience for the benefit of the consumer,” Hairabedian continued.

Most recently, Sattler served as chief executive officer of pre-owned dealership Florida Fine Cars for eight years.

HGreg.com's Chase Sattler (left) and Soledad Gonzalo. Photos courtesy of company.

In addition to managing the HGreg.com dealerships in Doral and West Park, as new VP of operations, Sattler is responsible for the culture and delivery of the HGreg.com customer promise across all locations, the company said.

Meanwhile, in her new role, Gonzalo heads brand development and all aspects of marketing across the country and leads a bilingual team that oversees both marketing communications and HGreg.com's digital platforms.

Prior to joining HGreg.com, Gonzalo was the lead at Zimmerman Advertising on the National Hispanic Nissan Tier 2 account and has also previously supervised the field account for Chrysler, Jeep, Dodge and Ram Multicultural Advertising.

Sattler and Gonzalo are both based in Doral. 

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