Karma Automotive celebrates inspiration for logo: the solar eclipse

IRVINE, Calif. - 

During Monday’s total solar eclipse, Karma Automotive took advantage of the rare occurrence with a multi-city shoot along the path of totality.

Titled, “A Day to Remember,” Karma’s special footage celebrates the historic event and the inspiration behind its own logo.

“The inspiration behind the Karma logo was an eclipse, showing a spark of sun, the eternal symbol of endless renewable energy,” the company said in a news release.

The brand’s Revero model is the first electric extended range vehicle sold in the U.S. to be powered by the sun.

“We felt it was essential to capture this rare phenomenon,” said Karma chief revenue officer Jim Taylor in the release. “It was an opportunity for us to both document the total solar eclipse and produce our own unique content to celebrate the company's ethos to lean on natural elements in what we do.”

Additionally, the front and rear of each Karma vehicle is fitted with individually hand-painted badges of the company's logo.

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