Nissan recently announced that its Downey Nissan store in California currently leads the brand in volume sales to Hispanic customers.
In addition to nearly doubling its sales to the Hispanic market this year, the Los Angles metro-area based dealership also leads the brand's Western region in year-to-date overall sales, according to Nissan.
"The automotive retail business is a people business,” Downey Nissan owner Tim Hutcherson said in a news release.
“The key is to find, hire and train people who truly love every aspect of their career. If they love what they do, who they work for, the product, the process, and the environment the results are going to be positive. It's really difficult to sabotage any task you truly love performing.”
General sales manager, Nakita Joshi said she credits sales growth to the people who make up Downey Nissan, as well.
In April, Downey Nissan moved to a new 55,000 square-foot facility on Firestone Boulevard, which intersects with three cities representing a large Hispanic population.
Currently, 90 percent of the dealerships sales staff are bilingual English-Spanish.
“We’re like family,” said Joshi. “Our customers see themselves reflected in our staff, and that makes a huge difference.”
Downey Nissan is on pace to sell approximately 4,800 new and used-vehicles this year, according to Nissan.