Award-winning Dealertrack alum joins FrogData

LONG BEACH, Calif. - 

A former award-winning member of Dealertrack’s team recently joined FrogData, a business analytics platform that can deliver advanced reporting, business insights and predictive analytics to dealers, helping them make better decisions to make a positive impact on their business.

FrogData continued its rapid expansion with the hiring of Paul Arenson as senior sales consultant. Arenson comes to FrogData with more than two decades of automotive industry experience, most recently at Dealertrack, where he was the recipient of the company’s first-ever Chairman award, which recognizes excellence in the relentless pursuit of customer satisfaction.

As FrogData’s senior sales consultant, Arenson will be responsible for creating partnerships and building out new opportunities for the company’s data analytics platform.

“Paul is joining an impressive executive sales team with insider knowledge on the trials and tribulations of running a dealership; and brings his own valuable expertise to the table,” FrogData founder Tej Soni said. “His ability to recognize the needs of a client base and bring about a complimentary solution in a timely manner is well known within the industry. We’re excited to have him on board.”

Paul has more than 25 years of experience in the automotive industry, starting his career early on at one of the largest Cadillac-Rolls Royce-Bentley dealerships where he honed his craft in sales as a business manager for 10 years.

An avid user of technology, Arenson adopted, learned and used new technology to lead the growth in their finance and leasing business.

Paul Arenson

Paul progressed from retail operations to software sales with Dealertrack Technologies, where he’s helped hundreds of dealers realize the potential of using advanced software platforms to achieve greater efficiencies and success in their operations.

This dedication to customer satisfaction led to Arenson receiving numerous Presidents Club Awards and broke new ground by becoming Dealertrack’s first ever recipient of the Chairman’s Award.

For more information about Frogdata, as well as its data offerings, visit

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