Wednesday, Feb. 28, 2007, 07:00 PM UPDATED 11:59 AMBy Nick Zulovich
SAN RAMON, Calif. — BlueSky Marketing Group recently launched an online consumer auto finance center, "Powered By myAutoloan.com." The "Powered By" Web site, blueSkyautofinance.com, provides consumers online auto finance solutions and franchise auto dealers approved customers that are ready to buy.
Through blueSkyautofinance.com, applicants can receive up to four auto loan offers online, in real-time and can arrive at the participating Preferred Dealer with check in hand, according to officials.
Consumers can benefit from the company's Preferred Dealer network by having qualified dealers that can assist them with their vehicle purchase. And Preferred Dealers benefit by receiving real, approved and qualified customers who are willing to work with a Preferred Dealer to complete their vehicle purchases, executives explained.
"Our partnership with myAutoloan.com gives blueSky customers and dealers real value," said Brian Hall, president of blueSky Marketing. "Consumers receive up to four auto loan approvals online, and preferred dealers receive approved buyers who are ready to purchase a vehicle. It's a winning combination for both dealers and consumers."
Dale Peterson, president of myAutoloan.com, added, "We are excited about the opportunity and value that blueSky will bring to their online customers and Preferred Dealers. Getting up to four real loan offers is very empowering and customers love choice. Having choice provides a very positive customer experience."
Visit , or call (800) BLUESKY to:
—Get more information about Preferred Dealer and blueSky's award-winning lead generation programs
—Learn about how Preferred Dealer generates auto leads and incremental vehicle sales
—Get more information on how myAutoloan.com's Preferred Placement technology can add value to the auto financing process
—Learn about "Powered By myAutoloan.com" and how to become a Powered By partner
myAutoloan.com Revamps Web Site
In other recent news, announced it has redesigned its Web site based on user-centric design principles. The new site went live only after extensive testing, including focus groups and surveying, according to officials.
"We excel in focusing on overall user experience for our online consumers while continuing to build our brand and value proposition," said Greg Thibodeau, chief executive officer of myAutoloan.com.
"By efficiently providing our customers choices, with real loans online in real time, we gain consumer trust and loyalty," he added.
According to Thibodeau, the new site design and processes are carried over to "Powered By myAutoloan.com" partners like blueSky Marketing, with their newly released blueskyautofinance.com Web site.