Auction Edge to roll out EDGE Pipeline, EDGE Lookout platform merge


Auction Edge announced Tuesday it will merge its EDGE Pipeline product with EDGE Lookout to provide independent auctions with a seamless web platform in December.
The integration will include enhancements designed to bring less friction and more accessibility on all types of devices.

In addition to being responsive to any screen size, key updates to the national wholesale marketplace include a new interface design and an all-new search engine.

“This is not really an update as much as it is a complete migration to an all-new system. The new platform will merge with EDGE Lookout to bring users the best of both worlds,” Auction Edge announced in a news release.

With the Auction Edge’s newly single integrated system, auctions can market vehicles in-lane via both simulcast and buy-now/make-offer events.

“The single national marketplace for independent auctions is now poised for even more growth in 2018,” the company said. “This is the beginning of a new era for EDGE Pipeline and Auction Edge as a whole. Moving to this new platform gives Edge the ability to deliver new features and innovations at a much faster pace, and charts a roadmap for the future.”

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