Auction123 has enhanced its dealer website and inventory management solutions, as well as its automated marketing tools for sites like Facebook Marketplace, Craigslist and eBay with vehicle-specific pricing information for Carfax Advantage dealers.
The company highlighted those dealers now can compare their pricing with the Carfax history-based values for units in inventory. Using Carfax information combined with local market trends, Carfax can provide a unique price for each vehicle.
With more accurate pricing information, dealers can market their vehicles competitively and reinforce to customers which vehicles are the best value.
“By integrating the Carfax History-Based Value with Auction123’s solutions, we are giving dealers the ability to more accurately price their vehicles based on a specific VIN’s history, as opposed to simply matching a vehicle to others in the market based on options and condition,” said Tracy Amato, executive director of Auction123.
“This is a huge game changer when it comes to determining the best pricing for a dealers’ inventory and identifies the value of vehicles that have fewer owners, more detailed service history and no accidents,” Amato added.
The Auction123 system is now geared to offer greater insight that can help dealers more accurately evaluate each specific VIN in their inventory. The company insisted dealers no longer have to rely on limited market value pricing for all vehicles matching the year, make, model, trim and condition.
Dealers can filter stored vehicles to see which units are priced above or below the Carfax History-Based Value and pull up the Carfax information on each one. In addition, dealers can view and adjust the trim, color, condition and options for each VIN as needed.
“Vehicle-specific pricing helps dealers hold gross on their inventory,” said Paul Nadjarian, head of products for Carfax. “With this information built into Auction123’s entire suite of products, Carfax Advantage dealers make better decisions when acquiring, advertising and retailing used cars.”
For more information or to get access to Auction123’s solutions, visit .