After two years of working with dealers there, Autotrader has officially launched in Australia.
Parent company Cox Automotive made the announcement Tuesday.
“We’re thrilled to be launching this innovative automotive platform in Australia. Buying a car is a big decision that can come with a lot of risk. Autotrader’s goal is to reduce this risk by providing greater transparency and facilitating stronger trust in the seller buyer process,” said Shane Cornelius, who is CEO of Cox Automotive Media Solutions in Australia.
“Through our extensive consultation process with the local auto industry over the past two years, we’ve identified a gap in the Australian market,” he said.
“To address this, our focus is on giving buyers a better online experience. This means helping buyers understand how the vehicle they’re considering ladders up against similar vehicles for sales, they understand the reputation of the dealer they’re purchasing from,” Cornelius added. “Ultimately this means Autotrader is cutting out legwork for dealers as they receive leads from buyers who are more primed and ready to purchase.”
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