BMW Financial partners with Manheim for 1st digital block sale

Photo credit: Ivan Svyatkovsky / Shutterstock.com.
ATLANTA - 

Manheim hosted its first open digital block sale for BMW Financial Services via Simulcast from BMW’s Performance Center in Thermal, Calif., last month.

Dealer participants both onsite and online could preview and bid on 174 luxury vehicles sourced from Manheim Riverside, Manheim San Francisco and Manheim Nevada.

One hundred and twenty-nine clients participated digitally, and roughly 74 percent of the units were sold, according to Manheim.

“Delivering new and innovative ways to offer quality pre-owned inventory to our dealers is a top priority for us,” BMW Financial Services Sales Channel Development general manager Patrick Clark said in a news release. “Dealers told us how much they enjoyed the flexible sale environment and wide selection of BMW vehicles.”

The company estimates that the total number of vehicles sold outside of its physical auction facilities will reach 215,000 this year.

“We value our close working relationship with BMW Financial Services,” said Mark Davidson, senior national account director at Cox Automotive. “Because of BMW’s relentless commitment to innovation, together we’ve delivered many programs that benefit our companies and mutual dealers.”

Additionally, before the block sale other BMW Financial Services and Manheim collaborations have included a mobile sale at Fluor Field in Greenville, S.C., a web-based vehicle portfolio management solution for BMWGroupDirect.com powered by RMS Automotive and the BMW National Workshop at Manheim Riverside.

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