CDK Global announced Thursday CarGurus has joined its partner program to allow dealers using CDK websites to gain exposure for their inventory on CarGurus.com and access leads from the site.
As a CDK Global Partner Program participant, CarGurus reporting will be integrated into the CDK Dealer Command Center.
The company said the integrated solutions will be first available to dealers early this month.
"We are excited to be able to offer our dealers more leads and more inventory exposure through CarGurus based on our new integration," CDK Global product officer of consumer-facing products Max Steckler said in a news release. "The CDK Customer Cloud becomes that much more powerful in being able to deliver more targeted and personalized messaging with the addition of CarGurus data."
CDK will integrate CarGurus' anonymized, aggregated data in its suite of automotive digital marketing personalization solutions.
The integration will amplify CDK’s ability to create personalized shopping experiences and cross-site consumer behavior attribution.
Dealers with CDK websites can target personalized content for shoppers who previously visited CarGurus on their own websites.
"Car shoppers rely on CarGurus for transparency and validation, and we are excited to be working closely with CDK Global to enhance that experience," said Marty Blue, CarGurus senior vice president of business development. "Through our relationship with CDK Global, we’re able to unleash even more power to assist shoppers and drive dealers' business results."
CarGurus uses proprietary technology and innovative data analytics to help car buyers shop its more than 5 million car listings.
The company said its site currently attracts over 23 million monthly unique visitors in the U.S.