CarNow announced Wednesday it has partnered with PCG Companies to support open standards for Google Analytics events and goals.
The company’s platform is now certified to be compliant with the PCG Google Analytics specification for the automotive industry.
Consumer interactions on the CarNow platform will be visible in Google Analytics using predefined event names and goals, according to CarNow.
“I am excited to be joining PCG Companies to support this open standard for Google Analytics,” CarNow co-founder and vice president of sales Tim Cox said in a news release.
“Our company has built its reputation on delivering outstanding dealer-centric software and transparent reporting. We love that our dealers can see our conversions and engagement in all of their marketing campaigns.”
PCG Companies created the public specification to enable automotive dealers to verify marketing reports and claims through Google Analytics. The specification was just published last year.
“Dealers do not always trust the reports that their technology partners provide,” said Brian Pasch, founder of PCG Companies. “CarNow’s timely participation in a larger movement for greater transparency and attribution confirms the integrity of their leadership team and product roadmap.”
Additionally, CarNow said it has been collaborating with PCG Companies to determine the key engagement indicators in both the Visual Sales Messenger and BuyNow products.
Cox and CarNow vice president of business development Aaron Baldwin will represent the company at the upcoming Automotive Analytics Attribution Summit (AAAS) in Boca Raton, Fla., from Nov. 8 to 9.