adds Best Buy exec to board of directors

CHICAGO - announced Monday that it has appointed Bala Subramanian to be a non-executive member of its board of directors.

Following a comprehensive search process, the board approved Subramanian’s candidacy on Dec. 15, according to the company.

Subramanian is the chief digital officer of Best Buy, where he also previously served as chief technology officer.

“Bala's experience in digital transformations and developing best-in-class consumer experiences will be invaluable to as we advance our strategy, transform the car shopping experience and deliver digital solutions to our dealer customers,” director, president and chief executive officer Alex Vetter said in a news release. “He joins the board at a time when we are focused on optimizing's strong technology platform and innovating new products and solutions to create meaningful connections between buyers and sellers.”

Subramanian brings over fifteen years of leadership and management experience in the technology and digital retail fields.

His background includes building out consumer experiences in competitive environments and high-powered organizations that deliver reliable and highly-scalable solutions, said.

“I am excited to join as the company leverages its well-established digital platform to better connect consumers with local retailers across the country,” added Subramanian. “ has accumulated an unmatched amount of industry insight that is a key advantage for the company as it builds relevant, scalable solutions that meet the varying needs of car dealers and buyers alike. I look forward to working with the board and management team in the company's journey to evolve car shopping as we know it and grow the business.”

Prior to Best Buy, Subramanian held both leadership and technology strategist positions at T-Mobile.

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