CDK adds KBB Trusted Advisor to partner program

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Kelley Blue Book’s Trusted Advisor Program is now available through the CDK Global Partner Program, the company announced Thursday.

The KBB Trusted Advisor Program is now part of a marketplace of applications and integrations developed to help automotive dealers compete.

Partners can integrate with a range of CDK applications and CDK dealer websites.

KBB’s newly introduced Trusted Advisor Program is designed to educate both dealers and car shoppers through a full-suite integration across both digital and print marketing platforms, according to the company.

“Teaming up with CDK provides dealer customers with the KBB tools they need to help alleviate pain points often associated with both sides of the transaction,” KBB general manager Mike Sadowski said in a news release

“The KBB Trusted Advisor Program helps instill confidence at all points of the sale through more transparency and the availability of trusted valuation information backed by more than 90 years of experience, helping move vehicles faster.”

In addition to a choice of KBB trade valuation solutions, platforms currently available through the Trusted Advisor Program include KBB inventory pricing analysis reports and a marketing assets web portal designed to support dealers’ advertising and marketing demands.

“We’re very pleased to introduce KBB as the newest member of the CDK Global Partner Program," said Howard Gardner, vice president and general manager of CDK Data Services. “KBB and its Trusted Advisor Program is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

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