For the second time this month, Hearst Autos has made a significant move associated with Car and Driver in an effort to boost dealership sales activities.
On Tuesday, Hearst Autos announced today that it has joined the CDK Global Partner Program, one of the largest, third-party partner programs in the automotive industry. The partnership is designed to enable Hearst Autos’ Car and Driver shopping tools to be seamlessly implemented across the dealer’s website.
As a result of this partnership, officials explained the Car and Driver shopping tools will have improved placements on dealer’s sites. Hearst insisted that dealers can expect increased usage of the tools and faster set up times.
The company added the partnership also can allow dealers to access and consume all of their third-party data in one place.
“This partnership underscores Hearst Autos’ goal of providing CDK dealer customers with best-in-class shopping tools and data-based solutions needed to help them grow their business,” said James Tom, senior vice president sales at Hearst Autos.
Tuesday’s announcement arrived a little more than a week after Car and Driver added a Trade-In Value tool and a Credit Score tool to make the buying process easier for both dealers and consumers.
The CDK Partner Program now numbers more than 360 partner companies and 475 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers.
“Hearst Autos adds to our growing number of offerings in the digital marketing category, and we are pleased to connect dealers to its solutions through our website integration solution,” said Howard Gardner, vice president and general manager of CDK Data Services.
For a full list of partners and applications available through the program, visit .