CDK Global announced Wednesday that it will supply an integrated solution for Nissan dealers as a preferred provider in the Nissan Dealer Website Program for all franchised dealerships in the country.
Together, the company said CDK and Nissan help dealers develop better relationships with their customers through their websites.
“We are very excited to work closely with Nissan dealers to enhance their online marketing efforts,” Max Steckler, vice president product management for CDK Global said in a news release. “The Nissan Dealer Website Program arms dealers with powerful tools to connect their online and instore efforts and build deep relationships with their customers, and we are honored to serve these dealers to do great things together.”
In addition to the ability for dealers to offer online retailing, CDK is providing an integrated solution for Nissan's U.S. dealers that includes SEO optimization tools to connect dealerships with in-market shoppers, as well as personalization features designed to deliver a relevant shopping experience to car shoppers.
The CDK website also offers exclusive integrations such as a robust design theme library, window stickers, audience tagging, inventory, lead routing and Nissan national and regional offers and incentives.
Additionally, until April 1, 2019, Dealers can receive Account Advocate support at no charge.