Dealer.com introduces Autotrader, KBB site optimization to personalize dealer content for shoppers

ATLANTA - 

Dealer.com announced Thursday it has unveiled a new website experience optimization that personalizes content for car buyers based on individual shopper behavior across Autotrader and Kelley Blue Book.

The new data integration is designed to help dealers deliver personalized shopping experiences online in a way that saves time and money, according to the company.

Using shopper behavior data from Autotrader.com and KBB.com, the new product deploys inventory and fixed ops marketing content, specials and assets automatically on the site.

"The leading consumer sites have succeeded by creating a highly personalized customer experience that anticipates what they want, and consumers today are expecting that experience from every company," Dealer.com senior director of website and platform products Bob George said in a news release.

"Our new integration will provide dealers with an essential asset to remain competitive amid the challenging sales outlook and evolving consumer preferences. Experience Optimization generally results in click-through rates two to two and a half times higher on personalized content than on non-personalized content," he explained.

This month, the new automated technology will be featured at the Driving Sales Executive Summit Innovation Cup Product Showcase in Las Vegas, beginning on Oct. 22.


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