Epsilon announces 2 new appointments to growing automotive practice

Epsilon’s Brian Williams (left) and Bryan Everly. Photos courtesy of company.

Epsilon announced Thursday that it has appointed Bryan Everly and Brian Williams to take on newly created positions it has added to the company's “innovation-focused” automotive practice.

Everly will serve as chief technology officer, automotive; and Williams will serve as senior vice president, client services.

These appointments follow Epsilon’s recent addition of former Kelley Blue Book and Autotrader executive Rick Wainschel — who took on the role of company vice president of analytics at global marketing. His role entails leading analytics strategies designed to provide strategic consulting and optimize consumer outreach for Epsilon’s automotive clients, the company said.

Along with overseeing Epsilon’s automotive technology team, in his new role Everly will be responsible for the full product development lifecycle of application and platform engineering across Epsilon’s automotive practice. Additionally, the company said he will also be depended upon to develop and execute a digital omni-channel technology strategy.

Everly has worked in technology across several leadership roles for over thirty years, including posts at IBM, Teradata and ExactTarget.

Everly was previously the chief technology officer at NextGear Capital and most recently vice president of technology for Cox Automotive’s lender solutions products.

As SVP, client services, Williams has been tasked with managing account growth and strategy and will focus on a comprehensive approach to marketing.

He also has thirty- years of leadership experience with expertise in automotive account management. Williams has held positions at Urban Science, MRM, Wunderman and, most recently, Xperience Communications.

Both Everly and Williams will report to Epsilon’s automotive practice president Cathy Lang.

Everly will be based out of Epsilon’s San Diego office, while Williams will be based out of Southfield, Mich.

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