Infomedia announced Monday that it has appointed former Dealertrack Technologies executive Sharon Kitzman as president of IFM Americas following Karen Blunden’s departure.
For over a decade, Kitzman most recently served as vice president and general manager of Dealertrack DMS.
In addition to working as an executive and consultant to automotive technology companies, Infomedia said that Kitzman’s background within the automotive and technology communities includes M&A and leadership development.
Before joining Dealertrack, she was senior director marketing and product with Reynolds and Reynolds.
“Sharon’s appointment signifies Infomedia’s commitment to fast-tracking growth in the Americas,” Infomedia chief executive officer Jonathan Rubinsztein said in a news release. “Her relationships, experience and knowledge of the automotive landscape provide an excellent foundation for Infomedia to advance our position in the region. Sharon will oversee our long-term commitment in the Americas of enabling dealerships with intuitive, data-rich technology to transform their workshop productivity and drive customer loyalty.”
In her new role, Infomedia said Kitzman will report to Infomedia chief executive officer Jonathan Rubinsztein.
Sharon Kitzman, Infomedia.
She has been tasked with driving IFM Americas’ sales strategy, leveraging Infomedia’s existing relationships and identifying new opportunities to support Infomedia’s growth, according to the company.
“More than ever, I believe dealerships are looking for innovative technology to help them retain customers and grow profitability. Trends suggest consumers are hanging on to their cars longer and therefore a quality customer experience during a service repair is critical to automakers and dealerships," added Kitzman. “Infomedia’s unique and integrated approach to technology enables dealerships to remove the business silos of parts and service operations to create workflow efficiencies and exceptional customer experiences.
"I think Infomedia’s technology is a game changer and I look forward to collaborating with automakers and dealerships to deliver customer-focused efficient solutions throughout the Americas and beyond,” Kitzman continued.