Jacobson returns to Cars.com as senior VP of national sales


Cars.com has brought back Andy Jacobson, who will be its new senior vice president of national sales. 

Jacobson most recently served as vice president of client development at digital media company Conversant, but held several sales and marketing posts at Cars.com from 2004 to 2012. 

In his new role, Jacobson will head the team supporting Cars.com’s national, regional and near endemic sales, and aim to foster customer relationships and develop new strategic product initiatives.

Jacobson brings experience in digital media that spreads across several different industries, including automotive, retail, travel, home goods, outdoor, fashion and consumer electronics, according to Cars.com.

"Andy spent nearly a decade with Cars.com before moving on to develop significant expertise in digital direct and programmatic sales, and I have no doubt he'll be successful in his return," Cars.com chief revenue officer John Clavadetscher said in a news release. "He understands the rapid pace of innovation inside these walls and how to deliver increased value to our OEM customers in the face of a changing industry landscape driven by consumer behavior."

Additionally, Jacobson also spent four years as vice president of sales at VerticalScope, and served in sales and marketing roles on behalf of Ford Motor Company, Jaguar, N.A. and Lincoln Mercury.

"I'm thrilled to be coming home to Cars.com to lead the national sales team at such an exciting time in the company's history," said Jacobson.

"I look forward to strengthening relationships with our OEM, regional and endemic partners and leveraging data to measure and drive marketing effectiveness. The future has never been brighter at Cars.com, and I can't wait to contribute to its growth while helping the team drive positive change in the industry."

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