Spanish language automotive consumer website Autoproyecto.com provides Spanish-language content such as vehicle reviews, news, and buying tips for new- and used-car purchases.
Media, insights, and marketing company Jumpstart Automotive Media said it has reached an exclusive ad sales representation agreement with Autoproyecto.com as its newest publishing partner.
The alliance will give manufacturers access to a “crucial demographic that is underserved today,” said Hearst Autos chief executive officer Matt Sanchez. Jumpstart is a division of Hearst Autos.
Autoproyecto.com is based in Los Angeles, and Autoproyecto LLC, which produces and distributes Spanish-language automotive content across the Web, TV, newspapers, and Over-The-Top (Apple TV, Roku and Amazon Fire TV), operates the website. Autoproyecto launched in 2013 and then shifted its content strategy to be video-first, a move it said would further support “the in-market shopper on the path to purchase.”
Autoproyecto said in a news release that it reaches Hispanic auto shoppers across the top media outlets. The company said it achieves that by producing short-form content that it says is ideal for desktop or mobile consumption, as well as long-form content for viewing on Autoproyecto TV on Apple TV, Roku, and Amazon Fire channels.
Jumpstart reaches more than 20 million in-market shoppers a month. The company said it delivers advertising services to nearly every OEM in the United States.
“Our diverse portfolio of in-market sites has allowed us to reach shoppers along their entire purchase journey, helping to inform and guide them to the right car for their next purchase,” said Sanchez of Hearst Autos.
Autoproyecto chief executive officer and founder Camilo Alfaro, said, “Our partnership with Jumpstart will allow us to focus on diversifying content, growing our audience, and further developing products while Jumpstart will provide auto advertisers more access to this extremely valuable audience of car shoppers.”