UnityWorks has been named KIA’s latest certified video advertising provider through the brand’s KIA Digital Certified Solutions program to provide turnkey, dealer customized video campaigns featuring model-specific creative for Kia models via Double Click, YouTube and Facebook advertising platforms.
The campaigns are specifically designed to target “in-market” auto intenders who are within a 25-mile radius of a dealership, according to UnityWorks.
“One of the reasons why we selected Unityworks was based on the exceptional results that we achieved from our test campaigns last spring in select markets across the country,” KIA Motors America digital planning manager Amber Ewell said in a news release.
“During that time we received view and click rates that were well above industry averages, and Google search interest for pilot dealers increased by 59 percent year-over-year. Not only was it highly effective in reaching auto intenders, but it was very cost-efficient too,” she explained.
UnityWorks’ packages include dealer-customized model video ads, a selection of campaigns on media platforms such as DoubleClick, YouTube, Facebook and Instagram and a Full Line Kia Video Showcase to serve as the primary destination for click-through action within a dealer’s site.
“We’re delighted to partner with Kia and their dealers to offer an end-to-end, multi-platform video offering that nicely complements search activity, reaches prospects on their mobile devices, and will help drive more traffic to dealer websites and ultimately more retail sales,” added Tim Copacia, UnityWorks executive vice president.