With millions of used vehicles changing hands each year and millions of individuals changing addresses, the task for finding vehicle owners who have a model subject to a recall can be incredibly daunting.
To help, LexisNexis Risk Solutions rolled out a new tool on Tuesday aimed at helping automakers reach vehicle owners to get critical repairs completed at franchised dealerships.
The provider of data, analytics and technology for automakers and insurers launched LexisNexis Recall Clarity, a solution that can assist manufacturers in the owner identification process for safety-related recalls. According to the National Highway Traffic Safety Administration, more than 1,000 recalls were issued in 2018, affecting more than 35 U.S. million motorists.
In the event of a recall, customer outreach teams are tasked with getting vehicles repaired by finding recalled vehicle owners and leading them to the dealership for service. LexisNexis cited two reasons why this process has become increasingly more difficult due to changes in vehicle ownership on secondary markets.
With more than 40 million used cars sold in the U.S. each year — compounded by the fact that more than 45 million people move each year — the technology company said the need for an efficient way of notifying the owner of a recall, “which in some cases can be life-threatening,” is crucial.
By combining propriety linking technology and unique identifier LexID, Recall Clarity can leverage billions of records from over ten thousand data sources to provide valuable data and insights to help recall customer outreach teams identify, locate and the right owner of those hard to find recalled vehicles.
LexisNexis added there are an estimated 57 million unrepaired vehicles on American roads today, so the benefit of increased clarity will ultimately serve as a measurable result when examining repair completion rates.
“Identifying a driver with an outstanding recall is no longer a convoluted process where outreach teams have to combat data latency along with data decay among the older vehicles still out on the road,” said David Nemtuda, senior director of connected car at LexisNexis Risk Solutions.
“Consumers who rely on their cars every day also rely on being properly notified in a timely manner if their vehicle has a component currently under recall,” Nemtuda continued.
Nemtuda added that the solution can aid in the reduction of organizational risk of non-compliance, while helping automakers increase efficiencies when analyzing campaign costs. Recall Clarity can meet the specific campaign outreach needs of an automaker by offering options around email addresses, mobile phone numbers and secondary home data.
Leveraging a high level of scalability over 280 million unique identities across all 50 states, Recall Clarity also can enable dealer-based campaigns to support automaker efforts regarding current safety and recall campaigns reinforcing a strong brand message of safety across the board.
“The cascade of benefits that this solution brings will notably come down to those directly impacted by recalls, the consumer,” LexisNexis said.
“By having a more robust database that connects OEMs with owners, the improved rate of meaningful by outreach centers can lead to increased completion of repairs, safer owners, safer roadways and peace of mind for auto manufacturers, dealers and their customers,” the company went on to say.
For more information including a case study about LexisNexis Recall Clarity, go to this website.