LotLinx has expanded its VIN-specific shopper targeting technology platform, LotLinx TURN with the addition of LotLinx VS – VINdrop, the company’s latest new product that is designed to boost dealers’ end-of-month performance and revenue goals.
The new product can generate up to ten additional sales in ten days through a blast of 15 low-funnel shopper VDP views per VIN, according to the company.
“VINdrop enables marketers to laser-focus their efforts during peak periods of consumer shopping, and ensure their digital strategy is ‘firing on all cylinders’ to support incremental sales and vehicle turn,” LotLinx said in a news release announcing the release. “The core of LotLinx’ technology platform has been its VS - Omni-Channel campaigns.”
Using behavior analytics, the campaigns identify VIN-specific shoppers in their market and delivers them straight to a dealers’ VDP.
The combination of both the LotLinx VS – Omni-Channel and VINdrop campaigns provides dealers with new sales opportunities because it can help them make more effective marketing decisions and improve ROI on digital ad spend, according to LotLinx.
VINdrop was designed to be used alongside traditional media and can be customized for time-sensitive campaigns, the company said.
“This solution has been a key driver of digital strategy for many of the most successful dealerships in the country, including LotLinx customer George Grubbs Infiniti in Texas,” LotLinx said in a news release. “Grubbs recently had the No. 1 sales volume Infiniti dealership in the world, and saw his sales velocity increase by 106 percent in one month alone through VS-targeting.”
Additionally, LotLinx also added new products, Photo AI and Amplified Mobile Pages, to its TURN platform earlier this year.