This past spring, Cognosos landed a partnership with Columbus Fair Auto Auction (CFAA) to employ its inventory management platform that’s built to provide automotive operations an effective and affordable way to track vehicles across both large and multiple lots in real-time.
Coinciding with Used Car Week 2018, Cognosos announced that it finalized another relationship within the independent auction space; this time with the McConkey Auction Group’s operations in Spokane, Wash., Kansas City, Mo., and Seattle.
Officials highlighted that DAA Northwest led the way, installing the Cognosos RadioTrax at its 90-acre Spokane campus last July. Prior to the installation, auction staff and dealers alike occasionally spent hours searching for vehicles that had been test-driven and not returned to their allocated spots.
“With RadioTrax, we locate vehicles in seconds,” DAA Northwest general manager David Pendergraft said. “We did a soft launch of the app in conjunction with our 5,000-unit Rock & Roll Sale last summer. Both dealers and employees were immediately amazed by the time it saved them.”
DAA Northwest has experienced increased efficiency throughout its auction operations due to the Cognosos solution.
“It was surprising to see the impact it had across all departments. Not only outside operations, but also fleet and dealer sales, arbitration and management,” Pendergraft said.
Cognosos insisted that RadioTrax has enabled dealers who visit McConkey Auction Group locations to inspect more vehicles and has also allowed transport companies to pull and remove vehicles more quickly, leading to faster dealership deliveries.
“RadioTrax gives us the chance to deliver radical customer service to our dealers, corporate accounts, vendors and staff,” DAA Seattle general manager Dave Blake said.
Both KCI and DAA Seattle recently added acres of paved consignment parking, so integrating RadioTrax at all three MAG locations was a logical next step. Incorporating the game-changing tool was seamless, according to Cognosos technical support staff who were on-site before, during and after the app went live at each McConkey Auction Group location.
“There were no disturbances — only improvements to the auctions’ service levels,” McConkey Auction Group president and chief executive officer Bob McConkey said.
Cognosos chief executive officer Steve Robb added,“MAG has been a great partner throughout this process. We have enjoyed and appreciated working with an organization that is willing to apply innovative technology.”
Cognosos’ free RadioTrax app is available for Android devices via GooglePlay and for iOS devices in the Apple App Store.