Naked Lime Marketing (NLM) recently debuted a market intelligence platform that it says will provide dealers with a single data set combining transactional, demographic and behavioral customer information segments.
As a result, the tool is geared to give dealers the ability to have analytical, fact-based decision making.
The marketing, advertising and web services company rolled out the platform called Compass at the recent NADA Show, noting that the product includes Naked Lime's new reporting tool. Naked Lime describes the solution as a “high-level, consolidated reporting dashboard” that can show digital marketing performance for various NLM products.
“Intelligent marketing isn't magic and it's not going with your gut — it's science," Chris Walsh, vice president and general manager at Naked Lime, said in a news release.
“When dealers base their marketing choices on knowing what each shopper did, what people like them do, and what they're likely to do next, you have a recipe for sustainable success. Compass helps them do that," Walsh continued.
Walsh added that the new products “are the marriage of data-driven performance analysis and convenience," reiterating that the Naked Lime specialists analyze dealer marketing performance in real-time.
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