GPS solutions provider Ituran USA has become a bronze-level National Corporate Partner, the National Independent Automobile Dealers Association announced Friday.
Ituran is a long-term partner that began supporting NIADA shortly after launching services in the U.S., according to the company.
"Ituran is a global leader in the vehicle GPS tracking industry and an innovative technology developer of BHPH operator asset protection/risk mitigation solutions," NIADA senior vice president of member services Scott Lilja said in a news release. "Its solutions for the BHPH space help ensure our members' ability to track and secure their hard-earned assets in a cost-effective, efficient and effective way."
NIADA said that Itura recently introduced software integrations designed to increase productivity for collectors and managers with several national DMS providers.
"Earning recognition as an NIADA National Corporate Partner adds to our portfolio of national and state trade organizations we support through memberships and sponsorships," Ituran chief executive Ariad Sommer said. "We are extremely pleased that after careful scrutiny, NIADA found Ituran places a high value on helping automotive financiers mitigate risk and operate efficient, profitable businesses. It's a value we share closely with NIADA."
Ituran is currently offering free YETI gifts to some NIADA members who sign up for its products and services.
Members are eligible for a YETI cup with orders of at least 25 units; a YETI cup and hat with orders of at least 50 units; and a free YETI cooler with orders of 100 units or more, according to NIADA.