Advertising online video provider Vidillion recently announced its partnership with AutoDealerNetwork.TV to provide dealership customers visiting sales and service waiting rooms with up-to-the-minute news, entertainment and targeted and programmatic ad-serving from Vidillion.
Vidillion allows dealers to both feature their own commercials and block any commercials of their competitors.
The new service’s private live TV network to dealerships includes news, sports, travel, lifestyle, business and weather content from the portfolio of networks provided by Turner, a Time Warner company.
“The AutoDealerNetwork.TV product gives dealerships the ability to feature their commercials- whether that means dealership or auto brand specific spots- while blocking competitor's commercials,” Vidillion president and chief executive officer Tom Engdahl said in a news release. “We feel that is a big deal and really brings a level of targeting into a space that can certainly benefit from local spots hyper-tailored for each market.”
More than 50 northern and southeastern U.S. dealerships took part in the initial launch of the content and monetization network in May.
This year, an additional 3,000 dealerships throughout the U.S. are expected to launch the service, according to Vidillion.
“A single AutoDealerNetwork.TV set top box and one TV will display approximately 7,000 to 10,000 commercials each month regarding your products and services,” said Dirk Newsome, operations manager at AutoDealerNetwork.TV.
“If multiple boxes are installed in a property, the revenue opportunities and ability to reach customers in a meaningful way with special offers and direct dealership storytelling are exponential,” he said.
Dealerships can install an AutoDealerNetwork.TV set top box for use with existing TVs.
"This service has unlimited uses and can be applied in auto sales & service businesses, but also in healthcare, spa services and any environment where there is a waiting room," added Engdahl.