Oracle introduces new marketing training program for digital data use


Oracle Data Cloud has chosen a total of nine Tier 3 auto marketing agencies to qualify for a new advanced data training program and receive an Oracle Data Cloud’s Auto Elite Data Marketer designation.

The program is designed to help agencies use digital data to effectively allocate their marketing resources, the company said.

Oracle’s selected companies include C-4 Analytics, Dealer Inspire, Dealers United, Goodway Group, L2TMedia, SocialDealer, Stream Marketing, Team Velocity and TurnKey Marketing.

“As the automotive industry goes through an era of transformational change, dealers are literally where the rubber meets the road, and they need cutting-edge marketing tools to help maintain or grow market share,” Oracle Data Cloud automotive vice president and general manager Joe Kyriakoza said in a news release. “Tier 3 marketers know that reaching the right audience drives measurable campaign results. By increasing the data skills of our marketing agency partners, Oracle can help them directly impact and improve their clients’ campaign results.”

In addition to expert training and customized collateral such as summary sheets, decks and activation guides, the program’s key features also include strategic sales support via access to Oracle’s specialized retail solutions team and the Oracle data hotline.

“We are consumed with data that allows for hyper-personalization and better targeting of in-market consumers,” added Team Velocity Marketing chief executive officer and chairman David Boice. “Oracle is a new goldmine of data to drive excellent sales and service campaigns and a perfect complement to our Apollo Technology Platform.”

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