Building websites and consultation on inventory turn strategies are among several services that Dealer Car Search performs for auto dealers. Now, vehicle history tools from Carfax will help make managing and retailing inventory more transparent for Dealer Car Search customers.
Thousands of Dealer Car Search-powered dealer websites now feature the Carfax Vehicle History-Based Value and vehicle history filtering. That means online shoppers can see more upfront information about a vehicle's history and value, according to Carfax.
In addition, Carfax History-Based Value is now integrated into the Dealer Car Search inventory management feature.
Using the vehicle history-filtering, shoppers on dealer Dealer Car Search-powered websites can narrow their search results to include only vehicles with features such as Carfax 1-Owner, no reported accidents, or personal use vehicles.
Another new feature is that vehicles priced below the Carfax History-Based Value now have badges showing a “Great ” or “Good Value.”
With the enhanced inventory management feature, dealers now have access to more accurate pricing based on a vehicle’s history, according to Carfax. Dealers can use Carfax History-Based Value to price their vehicles more competitively, and dealers can see information to support their asking price before they list the vehicles online.
Transparency in today’s marketplace is crucial, Rick Wilson, chief executive officer of Dealer Car Search, noted in a news release, and he added that Carfax seeks transparency in all of its offerings. Joe Koenig, vice president of Carfax, added in a news release that people want to know that they are getting the right used car for the right price.
“More Carfax information built into the Dealer Car Search solutions helps alleviate these concerns and improves the online shopping experience,” Koenig said.