PCG Companies recently became the National Independent Automobile Dealers Association’s newest National Member Benefit partner, and now provides discounts to association members.
NIADA members can receive discounted rates on PCG's suite of online specialist certification courses and its library of published works, and they also have access to digital marketing packages.
"This end of our business is moving at lighting speed, driving much confusion, uncertainty and new challenges to our members," said NIADA senior vice president of member services Scott Lilja in a news release.
"PCG's resources will certainly help address many of those daunting yet immensely lucrative opportunities."
In addition to the online courses and marketing packages available via the National Member Benefit program, PCG also offers a variety of marketing and training services designed for dealers in the independent market.
"From our experience working with independent dealers, we realize they require a different level of digital marketing and education services than large dealer groups," added Glenn Pasch, PCG chief executive officer.
"We are excited to work alongside NIADA to be able to provide those services, and are proud to be a National Member Benefit Partner," he said.