Pearl integrates KBB Instant Cash Offer into express retail platform


Pearl Technology Holdings announced Wednesday it has entered into a new agreement to integrate Kelley Blue Book’s Instant Cash Offer within its ShowroomXpress (SRX) retail platform.

The integration allows consumers shopping through the SRX retail widget to get a real instant cash offer for their current vehicle.

Kelley Blue Book Instant Cash Offer asks car owners to answer questions about their vehicle and returns a real cash offer they can apply to another vehicle or use to sell the vehicle.

“Adding the Kelley Blue Book Instant Cash Offer to our ShowroomXpress experience will enable dealers to change the way they retail cars with a few lines of code. The added functionality of Kelley Blue Book Instant Cash Offer will be transformative to dealers wanting to offer a different online and in-store express retail experience,” Pearl chief executive officer and founder of Bruce Thompson said in a news release.

“While we believe our dynamic widget is the most powerful automotive express retail initiative in the industry, the missing element was a credible and instant offer for a consumer’s vehicle. Instant Cash Offer provides that with the added benefit of the trusted Kelley Blue Book brand.  We are very excited to be working with Kelley Blue Book on what we believe is an inevitable shift in the way vehicles are sold in the U.S.,” Thompson continued.

Additionally, ShowroomXpress displays purchase and lease offers, and the consumer can configure their transaction and pick an ideal payment.

Payments are integrated into the dealer’s finance and insurance screens anytime, and Customers or sales personnel can freely alter terms and payment changes based on regional lender programs, according to Pearl.

“Pearl is on the cutting edge with its ShowroomXpress system, and we are very pleased to be working with the Pearl team on this initiative,” added Damon Bennett senior director of syndication at KBB.

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