Podium recently announced the appointment of Matt Murray as senior vice president of strategic accounts as well as new partnerships with DealerSocket and DealerVault.
Podium’s latest integration with DealerSocket and DealerVault automates dealers' common interactions, such as collecting reviews and sending text messages.
The new partnerships will allow dealers using DealerSocket and DealerVault to integrate Podium technology with their existing dealer management systems, according to the company.
“With the addition of these partners Podium now covers nearly every franchise dealer in the country," said Murray in an email interview with AuSM.
Prior to his current role, Murray most recently served as vice president of strategic growth and retail solutions at Cox Automotive, Dealertrack Technologies and Dealer.com. As senior vice president of strategic accounts, Murray has been tasked with overseeing Podium’s cross-vertical strategic account strategy.
He said both DealerSocket and DealerVault customers have reported substantial increases in total reviews captured since the integration.
“Podium’s integration points automate a significant portion of the reviews process for dealerships, alleviating the burden from employees, and ultimately optimizing their local SEO strategy,” Murray explained. “We are helping to ensure that they will get found, get chosen, and receive valuable insights from both new and existing customers."
According to Podium, its recent growth within the automotive sector follows a $32 million Series A funding round from investors such as Accel, Summit Partners, GV (formerly Google Ventures), and Y Combinator.
“We're delighted to now support a broad network of solutions providers in the automotive space, giving a significant number of dealerships a better way to interact with their customers throughout the entire customer journey, and foster valuable, long-lasting relationships,” Podium chief executive officer and co-founder Eric Rea said in a news release announcing the new partnerships.