ProMax adds open recall monitoring tool

DAVENPORT, Iowa - 

Dealer Marketing Services, the makers of ProMax Unlimited, recently released Recall Check, a new feature for the platform that tracks open recalls.

Recall Check was designed to monitor a dealer’s entire inventory for open recalls.

“Recall Check gives our dealer customers a foolproof way to track all pertinent recall information and use it to generate service business and protect their dealership from liability,” ProMax chief executive officer John Palmer said in a news release.

Recall Check is powered by the provider of automotive recall news and data Recall Masters, which draws on a comprehensive OEM database.

“As the automotive market evolves, Recall Masters is continually evolving our systems and database to provide the most valuable information possible to promote sound dealership business initiatives and consumer safety,” Recall Masters chief executive officer Christopher Miller said.

“The integration with ProMax’s Recall Check feature allows their customers to easily access unique recall data and information through the existing ProMax workflow. ProMax dealers can focus on efficiently managing recalls and attending to the needs of consumers through a familiar, proven platform. The partnership with ProMax is one more step in the right direction to ensure consumer safety and to mitigate the risk of automotive-related injuries.”

The new solution uses an automatic nightly process and checks for recalls anytime a trade is booked in or a vehicle is delivered.

“Recall Check is a tool that can be leveraged in a number of ways,” added ProMax chief operations officer Shane Born. “The automatic monitoring ensures that all recall information is available; dealers can craft different strategies based on their local laws and individual prerogatives. Savvy dealers can use Recall Check to better evaluate trades, book in inventory, or funnel customers to their service lane in some instances. There are also options to print recall disclosure forms on sold vehicles. It has everything a dealer needs. There are a lot of possibilities.”

Additionally, all recall information obtained by Recall Check is tracked across several reports dealerships can access at their leisure.


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