Digital automotive ad technology company PureCars has purchased certain assets of competitor Showroom Logic, the company said Tuesday morning.
PureCars said Showroom Logic’s SHL AdLogic platform will be provided alongside PureCars’ SmartAdvertising tool until a hybrid offering is available.
The company also said it will bring in additional digital media strategists to support dealers on the AdLogic platform. Showroom Logic’s ZipDriven will be provided to PureCars customers, as well.
Terms of the deal were not disclosed.
“The mission of PureCars has always been to solve mass deficiencies in automotive sales and marketing through creation and use of innovative technology,” said Jeremy Anspach, chairman and founder of PureCars, in a news release.
“Over the past four years, our SmartAdvertising business has grown alongside Showroom Logic with a separate but common belief that auto-specific tech and relevant data drive superior results,” he said. “Through this acquisition, PureCars will be able to offer dealers the technology, industry expertise, knowledge capital and an unprecedented level service to grow their business.”
Showroom Logic founder Patrick Bennett added: “Since inception, Showroom Logic has focused on creating technology that impacts auto dealership marketing for the better. Our vision has always been to serve clients through transparency, technology and an amazing team. The PureCars team shares that vision and has a proven track record of success and through the acquisition of our platform, their clients will have the most advanced digital marketing offering this industry has seen."