Reviver Auto announced Tuesday that it has plans to place 100,000 of its RPlate Pro digital license plates on cars this year and that Galpin Ford will be one of the first to sell the RPlate to consumers in California.
This news follows the company’s recent announcement that it has closed $11.1 million in a funding round led by Australian-based ACK Group and made two additions to its board of directors.
Reviver Auto unveiled the RPlate Pro at the North American International Auto Show.
In addition to a sleek digital display, the digital license plate features functions enabling it to serve as a legal license plate and perform digital communications facilitated via a browser-based management system called RConnect, which was also introduced at NAIAS.
RConnect can enable automated DMV renewals, implement of charity plates in support of drivers’ favorite causes and support current, DMV-approved personalized plates that carry personal messages like “Don’t Drink and Drive” or “My Child is an Honor Student,” according to Reviver Auto.
“The license plate has not changed since Henry Ford debuted the Model T in 1908. Today, 110 years later, change finally hits the road as the RPlate Pro launches into one of the largest vehicle markets, and most technologically progressive landscapes, in the world, with more to follow,” Reviver Auto chief executive officer Neville Boston said in a news release.
“We are proud that the incredibly innovative Galpin Motors is the very first of what will be many customers across the U.S. who will help us bring our mission of greater connectivity and efficiencies to tens of thousands of vehicle owners and businesses.”
Prior to its introduction at NAIAS, the RPlate has been in use for pilot programs in both California and Arizona.
Additionally, potential cost-cutting benefits the RPlate offers businesses includes streamlined vehicle registration renewals, tracking registration compliance easily across vehicle fleets and the ability to create customized marketing messages that can be displayed on the plate when parked.
“When I saw the digital license plate from Reviver Auto, I thought it was absolutely awesome!” added Galpin Motors of North Hills, Calif. president and chief operating officer Beau Boeckmann. “Galpin has a long history of industry firsts and innovation, all revolving around better serving our customers. So, when we saw this digital license plate, it was natural for us to jump in! We are looking forward to providing Galpin customers another industry first.”