Reviver teams with Pendragon dealer group to reach more Calif. drivers

Photo courtesy of Reviver Auto.
FOSTER CITY, Calif. - 

Reviver Auto announced Monday that it has partnered with Pendragon North America, which will  sell the RPlate Pro to California consumers as a dealer partner.

In January, the company announced plans to place 100,000 of its RPlate Pro digital license plates on cars this year, following the close of  $11.1 million in a funding round led by Australian-based ACK Group.

PNAA owns and operates nine California franchises and is part of Pendragon PLC in the United Kingdom.

The group’s portfolio includes Hornburg Jaguar/Land Rover dealerships in Los Angeles, as well as an Aston Martin store.

"We're thrilled to announce our partnership with Pendragon North America. Consumers overwhelmingly tell us they are ready to upgrade their vehicles into the digital future with the RPlate — over 80 percent of consumers surveyed at the North American International Auto Show would purchase an RPlate when available — and this greatly increases their access in Southern California," Reviver Auto chief executive officer Neville Boston said in a news release.

"Pendragon's award-winning dealerships are the perfect setting for consumers to experience the multiple benefits of the RPlate Pro — from automated registration to cause messaging."

The RPlate Pro will be available for viewing on Friday and Saturday at the NADA Show 2018, in booth 775N at the Las Vegas Convention Center.

Reviver Auto first unveiled the RPlate Pro at the North American International Auto Show in January.

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